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Dairy Council of California Blog

Celebrate National School Lunch Week! (Part Two)

by Ashley Rosales, Registered Dietitian | about the author 13. October 2011 15:02

This week we are celebrating the important role the National School Lunch Program has played in child nutrition. Our previous blog post shared the reason for its being, which was to provide hungry children the foods needed to be optimally nourished so they can learn and grow healthy. The National School Lunch Program has a long history of helping achieve this goal, and since the early 1900’s the dairy industry has also played a pivotal role supporting this effort. In fact, it was around this time that the founders of the Dairy Council of California, Sam Greene and Chester Earl Grey, saw the opportunity to bring the nutrition inherent in dairy products to California schools. They knew that they could provide a much needed service to the public that would benefit generations to come.

The Beginning of the School Milk Program: In the early 1920’s, Greene surveyed California schools to get a clear picture of the state of school nutrition. This survey found that on average 36% of children did not receive milk on a regular basis. This meant a significant number of children were missing out on milk's critically important nutrients needed for optimal growth and health, such as calcium, protein, vitamin A and D. The results of this survey were instrumental in adding milk to the school lunch menu. As a result of milk being served in the California school lunch program, by 1950 per capita milk consumption had increased 25%. And with the inauguration of the Child Nutrition Act and its Special Milk program, milk consumption in schools increased nearly 10-fold over the 23 year period from 1947-1970.

Dairy Industry's Commitment to Child Nutrition: The dairy industry has been committed not only to providing milk and dairy foods to students as part of a balanced, nutritious meal, but also to teaching them how to eat healthfully from all five food groups. Providing nutrition education about the health value of milk and dairy products was at the core of Greene’s vision for the creation of the Dairy Council of California. He believed that you could make a lifelong impact on the health of children if you taught them how to include nutrient-rich foods, like milk, into their everyday choices. This commitment to nutrition education and the desire to contribute to community health is the reason the California dairy industry has continued to support the Dairy Council of California for over 90 years.

Let’s continue to celebrate this commitment by supporting the efforts made on behalf of the National School Lunch Program and take the time to teach nutrition education in schools.

Ashley Rosales, RD
Project Manager

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